Once you get started in content marketing, one of your biggest challenges is likely to be committing to it and creating great content regularly. We often get asked the same question… “what should I write about?”
Before you start, it’s really helpful to have a content library to save your ideas as you think of them. It can be a notebook, a note on your phone or a shared file – it doesn’t matter. What’s important is that you have a list of great content ideas so that you never forget one, and you never have a completely blank moment when you have absolutely nothing to say.
Here are some suggestions for simple ways to write content for your blog posts, videos or social media content.
1. What do your customers ask you?
Think about the last five or six interactions you, or one of your team, had with a customer and make a note of what they asked about. The chances are, if they’re asking that question, other people will want to know the answer too.
2. What are your buyer personas’ problems?
The more you know about your potential customers or buyer personas, the better. Think about who you’re targeting, what their problems are and what issues they’re facing. Give them some useful advice and tips to help them identify their problem and start finding a solution.
3. What’s hot?
What’s in the news that’s related to your topic? Can you share some insight or comment on something that everyone is talking about?
4. What are your keywords?
Knowing the keywords your audience are using when searching for your products or services is crucial to inbound marketing. Make sure you have content that includes these keywords so that you are the one they find.
5. What’s new?
While you don’t want to focus too much on talking about yourself, if you have something genuinely newsworthy to tell the world, do it. Maybe it’s a new product or service, a new office or a new member of staff. Shout about it, just not too often.
6. Ask questions
Believe it or not, the best way to get answers is to ask questions! If you want engagement with your posts, then ask people for their opinions, their advice and their help. Keep it authentic – people can see right through a cheesy question!
If you find something that you think your contacts/readers will find useful then by all means share it. You don’t have to post original content all the time. Ideally tell them why you are sharing it and add your take on it.
8. What are your customers and suppliers doing?
Share news about your business contacts. It’s a nice thing to do and it will make them love you even more.
Teach and inform. Don’t be afraid to give away too much information. Be helpful and provide advice about your industry sector which will genuinely help people in their jobs or their lives.
10. Who are you?
Be authentic, show the real you. People buy from people, so let them see your personality. Don’t hide behind a logo, add little pieces of your own life and your own opinions. It’s so much easier to interact with a real person.
Now you should already have loads of ideas for useful, engaging content that is relevant to your audience. If you have more than one audience, keep a separate content library for each one.
Remember your topic and your buyer persona every time, and keep these ten tips in mind, and you’ll never have another blank moment.
Let us know if you have any other great tips for generating ideas for content writing.